Local Advertising Strategies for Activists

Are you interested in knowing more about local advertising for activists? Don't get lost in all the noise - outdoor advertising is the best method to spread awareness of your cause. While large local outdoor ads are commonly linked with very large national brands. In reality, 7 out of 10 outdoor ads promote local businesses. They are a very powerful tool for local businesses and your activist group.

If you are already utilizing digital ad formats, combing your plan with local nonprofit advertising will greatly expand your current reach and number of viewers. Many outdoor ads are now equipped with technology to make them more effective. According to the OAAA, of those who have seen an outdoor ad, 70% say outdoor ads are very, or somewhat likely, to influence a purchase. By designing an eye-catching or well written billboard, you can increase the number of people who remember your message.

For activist groups, the cost of an advertisement is the biggest factor when considering a purchase. Small and local activists simply have smaller budgets than most companies can offer. Thankfully, outdoor ads deliver the best value- in terms of cost-per-thousand impressions-of any type of advertising, even digital. Ready to buy local advertising for your nonprofit? Let BillboardsIn help you make a truly amazing outdoor ad.